5 Useful Tips for a Desert Safari

The vast lands of a desert can make a perfect tourist destination for a fun and action packed desert safari. They involve plenty of sports and adventure activities, such as dune bashing, camel riding, quad biking and sand boarding. Additionally, there is the opportunity to experience traditional activities like henna painting, falconry, and watching local dance forms at the campsite.A desert safari can take place during the day, but will be very hot at certain times of the year with the temperature reaching up to 55° C. However, a more relaxed tour experience is possible at night when the climate conditions are more comfortable.However, there are plenty of things to consider in the process of getting prepared for a desert safari. Here are a few tips to make the all-round experience a lot more fun and comfortable:Wear comfortable clothes


The preferred clothing for the desert safari is casual, loose and comfortable. This is likely to include clothes like cotton shirts, pants or shorts. The preferred footwear is sandals, flip-flops or other open shoes. There will be plenty of activities that involve being out in the sand, so open shoes are important to avoid issues with sand constantly getting in the closed shoes. Also, it will benefit to limit the amount of jewelry worn.Additionally, it is worth considering the tour activities when deciding on the clothing. For instance, if a camel ride is likely to be a major part of the tour it can benefit to wear the long pants for the most comfortable experience.Take notice of the instructorsThe desert safari can include a variety of rough and adventurous activities, so it is important to listen to the instructor. For instance, the dune bashing activity is certain to quite rough. If the guidelines are followed there is no reason why everyone shouldn’t stay safe and have a fun time. The adventures on the steep dunes will be fun and exhilarating, but is best to simply relax and let the skilled driver take control.Pack the right suppliesIt is not necessary to pack much for the desert safari, but a few useful items to consider include sunscreen, sunglasses and a light jacket. If planning a night tour, the desert temperature will be noticeable cooler in the evening. Also, the sunglasses will not only help to block the sunlight, but will prevent the sand getting into the eyes. Sunscreen is an obvious item on a desert tour to shield your body from the intense desert rays and minimize the risk of burned skin.Choose the right time


The preferred time to visit a desert region is during the months of November to March. A desert safari will be a lot more comfortable in the winter months. The temperature will be a lot cooler later in the day. Also, it will be possible to catch a striking sunset. However, the winter months are the major tourist season, so it will be necessary to expect more crowds and more competition to book the activities.Pack a cameraThere will be plenty of photo opportunities on a desert safari. Even though many will think the desert and sand dunes are simply a hot and barren place, there are in fact plenty of wonderful views that can take your breath away. Also, it will benefit to pack an extra battery to ensure the desired number of photos can be taken. One of the great things to capture will be the many different reptile and mammal species.

Book Marketing Techniques: Those That Backfire

Authors need to promote their books, but there’s a right and a wrong way to market, and wanting to sell a book is no excuse for not retaining your manners. No one likes a pushy salesman. Here are some examples of ways I’ve seen authors try to sell their books that have been a total turn-off for me. Authors, make sure you aren’t using these techniques. I’ve listed them in order from what are, in my opinion, least to most annoying.

Lying about Your Book’s Greatness

I’ve seen authors lie about how wonderful their books are in several ways.

  1. Having non-credible book endorsements, both on their websites and books’ back covers. By non-credible, I mean having an endorsement signed by “A.K. in Hawaii” or “A Teacher in San Diego.” If these people don’t want to give their names, they probably don’t support your book enough to want to stand by their comments, and they aren’t going to convince me that your book is worth reading. At the very least, you want full names, and a blurb from Tom Smith isn’t going to mean much to me anyway, unless you’ve written a book about healthcare and he’s Dr. Tom Smith from the Cancer Treatment Center of Miami, or something along those lines. If you can’t get experts on your book’s topic or celebrities or other authors to endorse your book, you’re better off just not including any testimonials so it doesn’t look like false promotion.
  2. False testimonials. Yes, I’ve seen false testimonials and heard authors tell me about them. “A.K. in Hawaii” might be the author’s next door neighbor, a real person who really read the book, but he might just as well be someone the author made up. I know of one author who had a comment page on his website, and about once a week, he would post a comment under a false name raving about his book to try to convince his website visitors how popular and wonderful his book was. The sad thing is that this author’s book truly was terrible, full of grammar mistakes and typos and badly printed, so anyone who read the book knew those comments had to be lies or written by completely crazy people.

Showing Off Your Big Ego

Too many authors try to promote themselves in ridiculous ways by writing on their websites how their book is a “must read” and contains the answer to all the reader’s problems. If you have to tell readers that, they aren’t going to believe you. Go find some legitimate testimonials from reliable people who will say those things about your book. You are not qualified to judge your own book because you have a vested interest in it.

The worst example of authors showing their egos that I’ve seen is when they post book reviews for themselves on Amazon and other online bookstores, and of course, they give their books five stars and brag about how great their books are. When I see an author give himself a five-star review, I realize the author is clueless about what is legitimate as a review; he hasn’t done his homework about the publishing industry, and he is trying to use trickery to sell his book. Not only will I not buy the book, but if there’s an option to vote on the review, I will always vote that it was not helpful.

Being In Your Face and Violating Personal Space

No one likes to have his or her personal space violated. However, not everyone has yet learned that the Internet also contains personal space for people. It’s one thing to have your book for sale on your website, at online bookstores, to promote it at websites for book promotion, or to buy Internet ads. It’s another thing to invade other online users’ personal space.

Here are some book marketing efforts I’ve experienced online that have been a total turn-off for me.

  1. Repetitive and Unwanted Emails. I’ve had this happen more times than I can count. Somehow an author finds my email address and adds it to his email list and I start hearing from him every couple of days about all his book events and why I should buy his book. Even if I want to be on the person’s email list, sending me an email every couple of days is irritating. An email once a month or even once a week isn’t that bad, but I have other things to do than read about your book events on the East Coast when I live in Texas, and I am not going to hop on a plane to attend your book signing, especially if I’ve already read your book and had it signed. And if you’ve added me to your email list without my permission, well, technically, that’s illegal.
  2. Sending Friend Requests at Social Media Sites Solely to Promote Your Book. If people are interested in your book, they will request to be your friend at a social media site. Instead of spam friend requests, take out a Facebook ad that will be targeted toward the people most likely to read your book. It might cost you a little more money, but it will save you time online and provide you with far better results.
  3. Posting Book Covers on Other People’s Walls. My “Wall” is not the place to promote your book. My friends are not posting on my Wall so they can find out about your book. Get off my Wall!
  4. Messaging. No one likes junk mail, so don’t send me a message about how great your book is and how I can buy it. I only want messages from my real friends.
  5. Chatting. This one I especially find irritating. One day I was on Facebook, and an author, whom I didn’t know and who had already sent me three messages trying to tell me how great his book was and to let me know I could get it on Kindle for just $2.99, sent me a chat message about his book. If I don’t reply to your message, I sure don’t want to chat with you. I politely ignored him and logged off Facebook rather than tell him to quit harassing me. I wasn’t going to engage in an argument with him. But let’s be clear-I’m on Facebook to chat with my real friends. Not to read your book.

Sadly, space violations don’t only happen online. I was once at a book festival where an author made a point of going up to people walking by her booth with a set of headphones and quickly placing them over her victims’ ears before they could object so they could listen to her audio book. When I saw what was going on, I quickly turned down the nearest aisle and avoided that side of the room for the rest of the time I was there. I’ve also stopped to look at books at festivals where authors have said things such as “Why don’t you buy this book?” and “What can I do to get you to buy my book?” You can let me be is what you can do. Tell me about the book if you like, give me a chance to read the back cover, and then I’ll buy or move on. I don’t need a pushy sales pitch.

Have you ever met an author who behaves in these ways? I sure have-too many times. Perhaps you are even one of those authors. Hopefully, now you know better. Let’s face it-guerrilla book promotion doesn’t work when you act like you have a gorilla’s manners. Connect with your readers, but do it on their terms, without being pushy or rude. Be friendly, be straightforward, but also be willing to take “No” for an answer. When you are polite, you always make a better impression on your potential readers.

Cleaning Out The Clutter – 7 Steps To Sell Or Donate Used Books

It’s a good feeling to get your house cleaned up and the clutter removed, disposing of things you don’t need or don’t use any longer. And books — those dusty relics taking up space on your bookshelves or squirreled away in boxes in the attic — often become the target of most house de-cluttering campaigns. How long has it been that you’ve read that book? Do you really need it any longer? Why not get rid of it?

But, before you haul those used books off to the dump, take a little time learning about how to sell or donate used books to help local charities raise money, to recycle resources, and even earn some extra cash for your family.

Used books are hot sellers online. Websites like Amazon.com, eBay.com and CraigsList.org are filled with listings of used books. Some popular titles are no longer in print, so their value keeps skyrocketing. Some niche titles are collectible or hard-to-find. Some titles contain in-depth ‘how-to’ information people are searching for online. And, some titles simply help people save money by buying used over pricier new books.

In any case, take the time to follow these 7 steps to check typical pricing of used books before you dispose of them.

Step 1 – Gather your books you want to get rid of in one space, preferably one that has a large table for your to work. Your dining room table will do just fine.

Step 2 – Separate out fiction from non-fiction. The best titles to sell online are non-fiction, ‘how-to’ titles.

Step 3 – Sort the fiction titles into two boxes: Keep and Yard Sale. In the “Keep” box, I would put early or first editions of famous writers like Mark Twain, Ernest Hemingway and Rudyard Kipling. In the “Yard Sale” box, I would put popular fiction by authors like Dan Brown, Nora Roberts, Stephen King or Sandra Brown, plus anything from book clubs, slightly damaged books, recipe and cooking books, weight loss books and the stacks of magazines you want to get rid of fast.

Step 4 – Sort the non-fiction into two boxes: Keep and Yard Sale. In the “Keep” box, I would put biographies, history, how-to, pet, religious, UFO alien and crop circle books (big sellers!), relationship books, travel books, homeschooling topics, and any other books which look to be of a limited press run or contain unique content. Sometimes even small booklets on health topics sell very well online. In the “Yard Sale” box, put in Time-Life, Rodale Press, or Reader’s Digest books (these seldom sell online for enough to cover your shipping costs), books that are heavily marked up with writing or highlighting, outdated college textbooks, and heavily used children’s books, dictionaries, or self-help reference books.

Any damaged books, moldy books, or those titles that have torn, crinkled covers or are missing pages, throw them away now.

Step 5 – Sit down in front of your computer. Log onto Amazon.com with your “Keep” box on one side of you, and your “Yard Sale” box on the other side of your chair. Take the first book from the “Keep” box and set it next to your computer keyboard, face down. Somewhere on the back cover you should see an ISBN (“ISBN” stands for “International Standard Book Number,” which since the mid-1960s has helped the publishing industry keep track of millions of books).

Type that book’s unique 10-digit (sometimes a 13-digit) ISBN into the search bar at the top of the Amazon.com webpage. If you cannot locate the ISBN on the back cover or on the book publisher info page, then simply type in the title of the book, as you might very well find it that way too. Scan through the results until you find the book that matches the front cover of your book.

Now, click on the image or the book title, find the correct format (hardcover or paperback) and then select “Used” pricing. Your used book results page should deliver several pages of book listings for sale right now.

Don’t be surprised if the first few books are priced a $.01. Scroll down the page. If by the 5th or 6th listing you start to see pricing rise up to $6, $7, $10 dollars, keep it and list it for sale later. You’ll earn anywhere from $3 to $7 each when these sell. If you see the first two pages containing nothing but $.01 books, then place your book in the “Yard Sale” box to the side of your chair. Click back to the Amazon homepage. Pick up the next book. Repeat until you’re finished.

Step 6 – When you’re done, your “Keep” box stack will be quite small compared with your “Yard Sale” boxes (yes, you will have more than one by now!). Pack those boxes tightly, tape them up well with packing tape, and store them in a closet or corner of a room in your home that is dry, out of the sun, and has low humidity. When springtime comes and you hold a big yard sale to dispose of unwanted items, unpack all your “Yard Sale” fiction and non-fiction book boxes, set them out on a long table, spine facing up, and sell them for 25 cents to $1 each. On the final day of your sale, offer up a “bag sale” — that is, let people stuff a shopping bag full of books into a bag for $2. You’ll be amazed how many books will fly off that table!

Step 7 – When the yard sale is done, take the remaining fiction and non-fiction books to your favorite local non-profit thrift store or church charity shop to donate them. These old books often have a long lifespan, kept alive by browsers who frequent these stores looking for bargains and wanting to help support the non-profit. Ask the store manager if you can get a donation tax receipt before the books get unloaded. I have done this in the past, and I’ve gotten a generous tax deduction on books I would otherwise have had to haul off to the recycling center. Remember first to dispose of any soiled, moldy books, otherwise you’ll be burdening the charity shop instead of helping them.

Now, somewhere in the steps between when you checked the online price for your used books and you haul the unwanted old books off the charity shop, you’ll want to keep busy in your spare time by listing the books left over in your “Keep” boxes at online websites to raise extra cash.

I recommend listing on the Amazon Marketplace, then expand to other websites if you need to. Start slow, learning how the system works, and price your books competitively to move them quickly.

By considering the sales rank of your book, you’ll have a fairly decent idea of how quickly it will sell. If it is in the top 100,000 of Amazon sales, it should sell within 1-3 months. If a title is selling used for $7.50, price yours at $6.99. If a title is selling used at $20 or more, drop yours to $12-$15 for a quick sale.

My advice is that you not list your “Keep” books at less than $5.99, as you won’t earn much more than $2 each, and you’ll be running yourself ragged running back and forth to the Post Office. Likewise, I would not bother posting a book that has a sales rank above 5 million, as this book likely will add to your clutter forever, instead of leaving your home more open and less crowded — your ultimate goal in your home improvement housecleaning exercise in the first place.

Book Trailers: Compiling & Arranging Elements for Effective Results

In book marketing, there are numerous promotional avenues. There’s Facebook, media interviews, book signings, book tours, news releases, and speaking engagements. These approaches are straight forward and rely on communication skills found in most writers. Book trailer is an animal of a different sort. It demands an assortment of skills and resources, mainly condensing the story to its most tantalizing elements and embellishing it with photos, videos, text, voice over, sound effects and music. It’s complicated, time consuming task, and if you hire someone, very expensive. Yet with some simple strategies, guidelines, and resources you can produce an effective video with little or no money. That is, if you have a video camera/smart phone and an editing program, things you likely have already and don’t know it.

Defining Goals

First, let’s look at what you want to accomplish with at book trailer. In general, you want to promote book sales. However, being more specific you want to hook the viewer with unique and enticing information so they will watch the entire video. If you lose them before you’ve completed your pitch, there’s little chance of a book sale. As such, you require new and fascinating information throughout the video, information that not only holds their interest, but moves them toward buying your book.

Another goal is to make your trailer shareable, that it moves on from your initial viewers to their friends and followers. If your video resonates, it’s possible it will spread beyond your contacts. It could have an afterlife that spreads exponentially through social media. If you ask, you get. So, it makes sense to make this request, please share, toward the end of your video.

Compiling Elements

What types of things go into a book trailer. Normally, trailers answer potential readers” questions such as: what’s the book about, what’s the genre, is it any good, plus something about the author. Such things are usually found on the inner flaps of the book or on the back cover. If not, the following template used by producer Nat Mundel to create loglines that land movie and TV deals will help in that regard.

TITLE OF BOOK is a GENRE about NAME OF PROTAGONIST, AGE, ONE OR TWO VIVID WORDS DESCRIBING THE CHARACTER who wants HIS/HER IMMEDIATE GOAL. When THE INCITING INCIDENT happens and ONE MAJOR PLOT POINT, he/she goes on a journey to ACCOMPLISH GOAL and discover/realize/find THEME.

The above template is a great starting point to help you distill your book down to two sentences. It clarifies the genre, offers a mesmerizing shiny object that grabs their attention, and provides enough to leave the reader wanting more, all in a few brief sentences.

A logline is a one or two sentence description of your story that boils down its basic premise in a way that’s concise yet evokes emotion in your reader. It highlights what is most unique about your book. Specifically, the logline provides the author with a way to focus on the three main anchors of their writing.

Who is the protagonist?

What do they want?

What is at stake?

Once you have the logline sketched out, look for some escalation in the book that ups the stakes. It could be a confrontation or complication that takes the story in a different direction. The outcome should be unclear. It could also be the discovery of a new evidence, a red-herring, or a revelation that gives hope to reaching the goal. This section presents an emotional argument for buying the book and sets the hook before the prospect is reeled in. Most importantly, it sets up a question in the viewer’s mind about how this story continues.

The next section is more specific. It could be a brief discussion about the character traits of one of the main characters and how this reflects on the story. This might include character faults, misplace dreams, or foibles of the heart. It answers the question why. It could also be about the location or period of the story and what effect it has on the characters. Another consideration is the social or morale setting and how this affects the direction of the story. This section pulls the viewer deeper into the story, both emotionally and literally, asking the question, “Why did this happen?” It can also facilitate a love-hate polarity that further draws the viewer into your story.

The last section is closing the sale. By using adjectives commonly found in reviews it could imply the benefits of reading your book. It could present some additional arguments such as testimonials, reviews or awards. Being on any best seller list likewise deserves mention here. Acknowledgements for use of photos, videos and music are also shown in the section. You should also make a request to share this video. The most important part of this section is stating prominently where the book can be purchased. Various images of the book should be used in this section to imprint cover art and book’s title.

You will note that each section provides new and revealing information. It pulls the viewer in, creating an investment in different aspects of the book. Primarily, it creates that pressing question, “How does this story continue?” And that’s the bait that hooks your viewer and causes them to buy your book.

While there are other templates, the above format serves fiction books well. It answers the questions book readers ask and provides the information in a straight forward memorable fashion.

Writing your script will be a major task in that it demands a different style of writing, one that is denser and more compressed. Your script should contain both the narration and the card or graphics displayed on the screen. You should know that narration spoken over images is processed easier and quicker than the graphics competing with it. Thus, words on the screen tend to be brief, short phrases or individual words designed to be memorable, imperative and engaging.

Narration, on the other hand, relies on the human voice-to emote, phrase, emphasize and resonate- to develop deeper meanings. Its task is to tell a complicated story briefly and compellingly; or to highlight characters, situations and conflicts. Writing has to quickly and powerfully present the “saleable” qualities of your story, such as the characters and conflict(s) while hinting at likely outcomes. It might also convey the tone, style, and quality of your book.

Narration should use a recognizable vocabulary, figures of speech, and accepted language. Also, avoid long sentences and complex ideas, as the viewer’s attention is split between images, graphics and narration. If there is dialogue that explains a crucial story point, allow the narrator to take on that character and for greater impact, post the dialogue on a white screen.

Avoid wall to wall narration as this will soon dim the viewers’ interest. To take its place and vary the content, mix in moments of sound effects, graphics and/or music. Likewise, consider the use of live video with sound as this will too enliven your presentation. In the closing section, some narration can be used to punctuate key selling points even with same information shown on the screen.

How you end your trailer is indicative of its success. Final impressions like the initial ones are of greater importance and more memorable. So, with what impression do you want your prospect to leave? What indication of finality would work? It could be a musical ending over the image of your book cover and its tagline. It could also be a sound effect used earlier that congers up a certain feeling. Another choice is the sudden, startling glimpse of the killer’s silhouette, knife raised ready to strike accompanied by a woman’s scream. Whatever your choice, you want the viewer to go away literally and emotionally wanting more.

Now that you have scripted your book trailer, you need to come up with visuals and sounds that embellish them. Visually, these could be text, photos, videos and visual effects. Sound wise, they could be dialogue, voice over, sound effects or music. These embellishments should tease the viewer’s imagination to where the trailer plays out in the viewer’s head more so than on the screen.

Before you start searching for images, define what specific embellishment you want and approximately where they will be placed. Such a predetermination will reduce your search time and help maintain the focus of your video. In doing this process, compile some sort of record keeping so the inserts are labelled as to location within your script and where they can be found. Some embellishments may have alternates, ideas that might work provided the right image, sound or music can be found. I would designate these alternative with suffix a, b, c, etc.

In a normal 60-90 second book trailer, who might have the following number of embellishment inserts.

Voiceover: 60 seconds, 100 words max; 90 seconds, 150 words max

Text, titles, captions & listings: 85 words

Photos: 12 photos + various photos of book cover used 4 times

Videos: 2 Videos; 1 stock, 1 live action (About 5 seconds each)

Sound Effects: 3 sound effects + transitions as required

Music: 3 tracks (could be from same selection)

Visual Effects: 2 for moving text; 8 for photo & video transitions

Many of these media inserts can be found online. Sites like unsplash.com, librestock.com, and gratisography.com offer high resolution images that you can download for free. Another site for free music and sound effects is YouTube.com/audiolibrary/. You can find free public domain video clips at archive.org. For music go to freestockmusic.com. You will need to create a free account and can download various types of music for free with no royalty restrictions. Other media resources can be found on Google by searching for royalty free photos/videos/sounds. Do not use copyrighted materials.

If you feel uncomfortable about using your own voice, you can use a professional voiceover artist as found online. There are numerous voices from which to choose and demos are available on each artist. For voiceover narration on the 150-word example previously mentioned, costs would be about $25 on sites like fiverr.com music & studio/voiceover services. A special script should be compiled for the outside narrator, which indicates how you want the narration and dialogue to be read or expressed. These directions should be placed in parentheses prior to the words spoken.

There are some media inserts you may want to produce yourself. Your book cover, for instance, may be shot straight on, from the spine angle, and upright/slanted. Closer angles on the book cover’s artwork may also be relevant to your script. Background for these book photos should be on neutral or white poster board with some shots allowing room for text.

Other images that create the essence of the scene can also be produced with photos or video. Such inserts should be ambiguous allowing the viewer to fill in the blanks. Examples might be: a fearful eye wondering what’s behind her, a sound of footsteps approaching, two hands lovingly overlapping. Other inserts might be the scream from an open mouth, a hand clutching a knife, two lovers moving away through a park, a freeway clogged with traffic, a back lit image of the menace, a shadow of a hand holding a gun.

These images and sounds can prod the viewer to use his imagination and the results are more persuasive than using realistic images. Most video cameras have excellent sound recording ability, especially when using an external mic. Therefore, consider using your camera as a sound recorder and capturing just the sound by hooking up only the audio connections.

You might also want to consider a behind the scenes video section relating to research, character creation, establishing a story location, or target audience. Images with voiceover might be author at computer: medium side shot, fingers typing, author’s face looking at screen.

Now that you have compiled and downloaded or captured your trailer elements, how do you put them together. Before you start the editing process, let’s look at the setup of editing programs. The main feature will be the time lines. This is where video/audio clips are laid in and cut to the desire length. There are additional time lines below used for narration, sound effects and music. In the more expensive editing systems there are additional time lines to layer in and sync up additional media materials.

Source materials can be downloaded from the web or capture off your camera. These items are stored in a project file and would include video clips, photos, sound effects, narration, and music. These items are placed into the time line in their proper location where text and titles can be superimposed on the visual elements. Additional adjustments such balancing audio levels, transition effects, and color balance smooth out the cuts and give it a professional look. When combined together these elements make up your book trailer.

There are numerous video systems available with vary capabilities and range from free on up. PC users can edit using Movie Maker which comes installed with Windows while Mac users can edit with iMovie. If not installed, they can be download for free from Microsoft and Apple respectively. The Movavi 14 is also available free from movavi.com or the Movavi 14 plus version goes for $39.95. The Pinnacle 21 editing system is available from pinnaclesys.com for $49.95. More elaborate Pinnacle systems are available at higher prices. Corel® PaintShop® Pro 2018 and VideoStudio® combination which edits photos, designs graphics and makes movies is available through paintshoppro.com for $150.00.

These editing systems come with tutorials schooling you as to their capabilities and operation. While the free systems come with basic editing features, spending a bit extra can offer more creativity plus more imbedded effects and media resources. It all depends on the complexity of your trailer and the quality you want.

Arranging Elements

Now that you have all your script and media elements at hand, you can begin the editing process, pasting them into your time line. But where do you begin. I would start with the element that is the most consistent, be it narration, visuals or music. In the example I proposed, narration would be the element that is least likely to change much. So, you would lay that in first. Be aware that you may have to add pauses or even quicken the pace. This can be done by either adding room ambiance or cutting out pauses between sentences. When you record your narration, record a minute or so of room ambiance without talking and use this to extend pauses.

Next, start adding your visuals that support or embellish your narration. The length of these visuals will depend on their complexity and the time it takes to read superimposed text. If the text complements the narration, then the visual time can be reduced. Avoid overwhelming the viewer with too much information. For emphasis, space the narration to allow the viewer time to concentrate on a lengthy or important text.

A device often used in infomercials is duplicating narration and text on a plain background. This ups the comprehension and makes the information more memorable. This also varies the flow and increases the viewer’s concentration. This device works especially well when text rolls out on the screen one word at a time, an effect possible on more elaborate editing systems.

There will be a tendency to overplay the images and text. Too much information muddies the waters. Remember that you want the viewer to imagine a great deal of the story. By hinting what the book is about, you let the story develop in the viewer’s mind. Utilize the idea that book readers have imaginative minds and enjoy filling in the blanks. It’s a good idea to slow the pace to allow time for important images and ideas to form in the viewers mind.

Try to have a couple of video clips in your trailer. These are usually without sound, yet the screen motion stirs up thoughts and emotions not possible with still photographs. They likewise increase the attention span and make subsequent information more interesting.

Pace is an important factor in book trailers. Too slow, you lose your viewer. Too fast and your information get lost. There’s a happy medium and it depends on relating new and interesting materials that engage the viewer. That’s why sketching out your script is so important, as it forces you to see your trailer as an informative and entertaining book talk on video. Your script allows you to see the progression of your story building, pulling the viewer into an imaginary world.

Avoid cheesy effects which distract from your message. Simple transitions like fade-in, fade out or cross-fades keep the focus on the trailer’s purpose, to create an awareness of your book and a desire to buy it. Keeping the clarity of this goal in mind determines the success of your book trailer. Sometimes, people become enamored with a certain phase or image that if lost would make the video stronger. Be conscience of this fault and seek outside consultation to rectify.

Use the same font throughout, but vary the font size. Be aware that your text will be read on computer screens plus mobile devices. As such, font size must be readable and this may limit the length of text placed on the screen. Rather than minimize the font size, extend the text to the next screen using ellipsis (… ). The font size of the text should be indicative of its importance. For instance, in the last section, the acknowledgements for use of images or music would be smaller than places where the book could be purchased.

When superimposing text on an image, delay entry of the text ever so slightly so the viewer’s attention is on the image first, then on the text. Such a delay ups the comprehension as you control where the attention is focused.

Selection of music likewise requires some guidelines. Be aware that your perspective book buyers are already indoctrinate by seeing numerous TV and film productions with music. Your tastes and sensibilities in music may differ from your perspective audience. It’s therefore wise to select music reflective of the genre of your book. If it’s a scary murder mystery, that’s the type of music that would support that type of story. The music has many functions. It can create mood and atmosphere, portray emotions, reference a time or period, or create unreal situations. Music can serve several purposes that are either important on the emotional side of the movie or help/enhance the storytelling.

Using wall to wall music diminishes its impact. Fade out your music at various points and replace it with sound effects. Then at the appropriate moment bring back the music to elicit a new perspective or emotion. In this way, by isolating the music’s entrance, you make it more effective and allow it to support a new idea.

To help smooth out your cuts, allow the sound to slightly precede the visual. This allows the mind to process one element at a time and also creates suspense as to what the sound means. These micro overlaps create that, “What going to happen next?” mentality that subconsciously pulls the viewer in deeper.

Subtle use of sound effects can create the proper atmosphere or instill a menace is present. Wind blowing through the leaves or the footsteps of an approaching mugger help prod the imagination to where the story becomes a fixation. In addition, sound effects help break up the sameness of media elements and create higher expectations about the book and its contents.

As you continue with the assembly process, you will note that adjustments and corrections have to be made. You’ll also find that certain sequences don’t work, they don’t move the viewer toward your goals. This is a normal part of editing. It’s like writing a book, where much of the time is spent rewriting.

Before you make big changes, save your file. Then prior to making changes rename and save the file. In this way, you have a backup should your file become corrupted. In addition, should you find that you prefer your original better and it only needs minor corrections, then you still have that version.

The last section is where you close the sale. You offer in text and/or voice-over more arguments for buying the book and where to obtain it. As I mentioned before, these could be a complementary statement about the benefits of buying this book using adjectives commonly found in reviews along with a listing of testimonials, review quotes and/or awards. Also shown in this section are acknowledgements for use of photos, videos and music. The most important part of this section is stating prominently where the book can be purchased. Various images of the book/cover should also be featured in this section. It also helps to place somewhere in this section a sticker-like graphic reading, “Share this Video.”

Once you have your final version completed, let it sit for a few days then come back to it with fresh eyes. Look on it as a book buyer and judge if it meets your expectations, that it strongly encourages the purchase of your book. If not make corrections. If it does, then pass it on to people who will give you an honest evaluation. Don’t corrupt their judgment with additional information. Simply state you want their response to seeing your video book trailer, whether it’s positive, neutral or negative. Request specifically what they liked or disliked. With this consensus, make adjustments as you see fit.

Distribution of Book Trailer

When your book trailer is ready for distribution, you still need to prepare copy to go along with it. For YouTube you should have a description of your trailer that includes the title of your book, author’s name, and what’s it about. To make your video stand out, write a unique description with a catchy, enticing headline. Likewise, add tags. These allow users to find your video by linking common words associated with your video. If done properly, such copy greatly increases the likelihood of finding your video on a Google or YouTube search and having your link opened. This description and information can likewise be used on other video hosting services such as Facebook and Vimeo. Check Wikipedia.org for complete list of video hosting services.

To upload your video to YouTube, follow the instruction found at wikihow.com/Upload-a-Video-to-YouTube. Similar instruction for other hosting sites can be found online. Some editing systems have programs that simplify this uploading.

There are also video syndication services, however their fees are beyond most authors’ budgets and when term payments run out, your video is removed. While posting them yourself is time consuming, it negates this problem and they remain on the Internet forever.

There are numerous other ways of getting your video seen. Facebook and Twitter postings with links to video with a brief description is one way. Also use LinkedIn updates with reference to your trailer and its location. Another place is reader forums pertaining to your genre or audience market.

Your own website is another place to not only post your video, it should likewise serve as a depository displaying more information about the book and a bio of the author. Also consider email distributions to followers, friends, acquaintances, and of course family members.

If you have an author’s page on Amazon, this is another place you can post your video. However, there are numerous restrictions which are posted at https://authorcentral.amazon.com/gp/help?ie=UTF8&topicID=200649570. On your author page, you can also share video interviews, book signing videos, and other videos with readers. Your videos should focus on specific features of your books or your experience as an author.

Also consider news releases, either email or letter, to journalist, book critics and book bloggers. Another good source is free or low-priced newswire services. It just a matter of filling out the form with the proper entries. Such postings can up your web presence as well as improve your Google ranking.

Most authors expect the trailer to pull in a lot of interest when actually, it’s all the efforts promoting it that do the heavy lifting. If nobody knows about your trailer, you can’t expect much. However, if a whole lot of people see your trailer, a percentage of them will end up buying your book. It’s a numbers game. Likewise, if you strategically place your trailer in all online/offline places where your prospective book readers hangout, good things happen. The desired goal is to get the viewer interested, either in making the purchase or in finding out more.

While this article covers the basic considerations in creating a book trailer, there is a great deal more to be learned. One way of increasing your knowledge is to look at book trailers available on the internet. You will discover there are numerous ways to create video trailers, whether it be through emotional implications, character driven, or story plotting. You might also consider a more impressionistic approach that strongly communicates the aesthetic of the book while only hinting at elements of the plot. Likewise, in using photographic/video-graphic images, avoid showing people, or at least not showing their faces in a clear way. You want your viewer’s imagination to build the characters as they would when reading your book.

By looking at numerous trailers, you will find editing techniques that will make your video stronger, like the slow zoom-in or the use of title cards. In particular, watch how the juxtaposition of images and/or music provides a feeling or thought different from what they emit by themselves. Also, be aware how pace, the unveiling of new and unique information, affects the degree of engagement.

While book trailers get few lifetime views and have notorious low conversion rates, they are superior on sales landing pages increasing conversions up to 80 percent. That might be the place where a book trailer best contributes to your sales. In addition, book trailers can make a lasting impression, they’re easy to consume, easy to share, and they stay on the internet forever. A book trailer can be a valuable addition to your marketing campaign, especially if your target audience, your potential readers view it. Homing in on that fact could reap huge benefits and increase your ROI.

In closing, it is better that your book trailer to be super simple, ultra-clear, and thoughtfully aligned with the imagery. The intent of the trailer is to illicit a sale, to get the viewer interested, either in making the purchase or in finding out more about your book. To do that, you must allow the viewer to imagine and collaborate in the making of your book trailer.